Bodegas El Maestro Sierra today hosted the delivery of the IV Pilar Plá Pechovierto Awards for Entrepreneurship and Excellence, whose decision was announced last February.
Aurora Muñoz Cachón has collected the Excellence Award for her initiative “Soleras y Criaderas” from the hands of María del Carmen Borrego Plá, winemaker and president of the jury that has highlighted the merits of this entrepreneurial initiative and sustainable cultural wine tourism based on the local economy. A prize awarded unanimously by the jury that this year, for the first time, has had a cash prize of one thousand euros, in addition to the handicraft piece made with boot staves and hoops in the Maestro Sierra workshops and a selected and personalized magnum bottle.
The winner of the 2025 Excellence Award, Aurora Muñoz Cachón, explained that “receiving the award, with everything it means, has been a true honor; That the vision that Maestro Sierra has is reflected in me, even a little, means an important boost and great visibility.”
Doña María del Carmen Borrego Plá, owner of the winery and president of the jury, highlighted the initiative that won the Entrepreneurship award as “its search for regenerative and sustainable tourism from a local and employment point of view, an entrepreneurial initiative that is at the same time consolidated, brave, global from a cultural point of view and rich in nuances.”
For his part, the Vicar General of the Diocese, Roberto Romero Barello, who has collected the Award of Excellence for the Cartuja de Jerez, on behalf of the Bishopric, has assured that “for the Diocese of Asidonia-Jerez, which currently manages the monumental complex of La Cartuja, this recognition is a great encouragement because we have a great challenge ahead of us: that of maintaining, conserving and projecting into the future this monument that has been a spiritual reference, we want to continue cultivating the excellence that they have left us”.
The event has had a large institutional representation, including that of the Jerez City Council, through the municipal delegates Belén de la Cuadra and Nela Garcia. The latter, representing the mayor, absent due to weather conditions, has congratulated Maestro Sierra for these awards, which are now in their fourth edition, and has praised the importance of maintaining this type of initiative, making “visible the values that Doña Pilar has left us” and has valued the continuity of María del Carmen Borrego and her legacy “as a businesswoman and as an academic” and her winery for continuing to carry out this work.
Nela García explained that “for my colleague Belén de la Cuadra and I it is a privilege to share this moment, to pass through your doors and feel the spirit and the imprint that Doña Pilar has left on us. It is a source of pride for the city to have companies with this heart,” he said. As for the winners, he congratulated the Bishopric and encouraged it to persevere “in the challenge that we all have before us”; And regarding Aurora Muñoz, he congratulated her “for her energy, for her young talent and for those clear ideas of carrying out a tourist service, pampering and taking care of all the resources we have and turning the tourist experience into a unique and quality experience.”
The performance of the Capuchin Polyphonic Choir, directed on this occasion by its deputy director, Alicia Castro, with the pieces “Cerca de ti, Señor” and “Canticorum Júbilo”; and the instrumentalists Natalia Ramos Kurland, on piano, and Olga García Paz, on flute, interpreting Ave María by William Gómez, have brought the awards ceremony to a close.