The winery Pilar Plá Pechovierto, co-owner with her daughter from Bodegas El Maestro Sierra, died this morning at her home from natural causes.
Doña Pilar, Aragonese by birth, took root in Jerez after her marriage to Antonio Borrego Casal. After the death of her husband, in the 70s and with the aim of preserving her legacy, she took over the winery, which at that time was a warehouseman, along with her daughter, María del Carmen Borrego, promoting a process of modernization and bottled under its own brand without losing its old age or its identity.
Despite the great difficulties she had to face, in a setting not accustomed to a woman being in charge of a winery, Doña Pilar's natural business talent and her intelligence and pursuit of excellence led her to turn the winery into a benchmark not only among sherry wines but at the international level in terms of managing family wineries.
His work has been widely awarded over the past two decades. Among others, she received the Ciudad de Jerez Prize in 2002, the Association of Women Entrepreneurs and Professionals of the Province of Cádiz, AMEP, in 2010, the Gold Medal for Merit in Work of the European Association of Economy and Competitiveness in 2018, the Special Family-Business Award of the BBVA Chair-San Telmo Institute 2019 and numerous recognitions as Honorary Member of various institutions.
The El Maestro Sierra winery is now in the hands of his daughter, Carmen Borrego Plá, who in recent years had already taken over in a slow and slow transfer.
Carmen Borrego Plá has wanted to convey her gratitude to all the people who are sending her love and explained that "the best tribute that can be paid to my mother is to continue working in the line that she taught us." In this sense, he explained that far from suspending the planned conference on the culture of wine at the Ateneo de Jerez next Wednesday, the 11th, it will be held and will be dedicated to Doña Pilar.